What do you do when the Mayor is on line one, and CNN is on line two? If you’re a ‘Leader Under Fire,’ speed kills careers.
Managing a PR crisis is ALL about speed. If you’re not controlling your message by lunchtime, you’ll be convicted before dinner.
The old school way to fix this was something called a “crisis communication plan.” A traditional plan is a great way to waste money. Follow along and learn a better way.
We’ll introduce you to two fictional CEO’s – Bill and Raj – who handle their crisis in very different ways. You can follow their story throughout the book, and learn a lot of the same lessons Bill and Raj learn the hard way. Free on Kindle.
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A little disclaimer about Kindle book prices: The price of "Leaders Under Fire: The CEO’s Survival Guide to Navigating Corporate Crisis" was accurate on February 17th, 2020, when this post was published. However, if you are viewing this on a later date it may no longer be accurate. Additionally, Amazon ebook prices can and do change frequently and without notice. Double check the price of any Kindle book before you buy it. Purchased a Kindle book by accident? The Kindle return process is simple, just following these instructions.