Thanks to the rise of the internet, it is now easier than ever for brands to target large groups of consumers with marketing messages.
That’s the good news.
Here’s the bad news: It is nearly impossible for brands to stand out in the digital arena. While content may be king, the online kingdom is overly crowded. Consumers are inundated with advertisements every time they log on to their computers — and those that slip through ad blockers tend to get “skipped” or flat-out ignored, depending on the medium.
With this being the reality, it has never been more important for brands to provide consumers with engaging, emotionally stimulating experiences they will not want to avoid — and science proves that experiential marketing holds the ticket to achieving this goal.
In this book, Steve Randazzo, president and CEO of Pro Motion Inc., uses his 30 years of experience to explain why and how — today more than ever — companies need to educate, inform, and inspire their target audiences through experiential marketing. $0.99 on Kindle.
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A little disclaimer about Kindle book prices: The price of "Brand Experiences: Building Connections in a Digitally Cluttered World" was accurate on March 04th, 2020, when this post was published. However, if you are viewing this on a later date it may no longer be accurate. Additionally, Amazon ebook prices can and do change frequently and without notice. Double check the price of any Kindle book before you buy it. Purchased a Kindle book by accident? The Kindle return process is simple, just following these instructions.